Ipanema Valley works with small family farms in the Cachoeiras de Macacu and Minas Gerais region in Brazil. Together, we produce and market a robust superfood known as “banana mass” by concentrating bananas down by 80% to intensify nutrient density and flavor.
Many of the bananas that we use are rejected by the supermarkets due to their cosmetic value. We pay the farmers for what is rejected, giving them a profit for what they would have to throw out. And then, we turn this so called “waste” into value by making banana mass products. The result is, food waste is curtailed, losses become profit, and something new and delicious is shared to the world!